Mission
Mainly offering undergraduate programs, the school has a comprehensive education system from undergraduate to master's and PhD degree. Based on the motto of "Advocating for Academic and Striving for Excellence", the school spares no efforts over a long period in running the school for the purpose of cultivating students to be highly-qualified, knowledgeable and extroverted “professional managers” with multiple techniques, capacity of applying theory into practice, and innovation spirit in tourism or MICE management. Good reputation of alumni, with excellent comprehensive quality, broad international vision and innovative professionalism, are appreciated by society and employers, and many of them have become senior managers in enterprises with international brands.
General Description
The School of Tourism (Sino-French School of Tourism) of Guangzhou University is located in Guangzhou Higher Education Mega Center (also known as Guangzhou University City) with beautiful surroundings. The School of Tourism of Guangzhou University is a public teaching affiliated institution at Guangzhou University. The Sino-French School of Tourism was established on the basis of School of Tourism of Guangzhou University and approved by Guangdong provincial government under the agreement between Guangzhou municipal government and Education Ministry of France in 2001. It mainly aims at higher education on tourism management and MICE management. The school has made special contributions to the development of tourism discipline and to the service for the development of local economy and community. It has become a very important force in higher education system of tourism in China with a distinctive image.
2. Academic Programs
Curriculum of undergraduate programs
（1）Tourism Management (domestic general model) includes Tourism Management, MICE Economy and Management and Hotel Management with four-year study and graduates will be conferred bachelor's degree in management.
This program is to cultivate students to be highly-qualified, knowledgeable and extroverted “professional managers” with multiple techniques, capacity of applying theory into practice, and innovation spirit in tourism or MICE management.
Main courses: Introduction to Tourism, Tourism Resources, Tourism Culture, Tourism Hospitality, Tourism Destination Management, Tourism Consumer Behavior, Introduction to Hotel Management, Exhibition Planning and Organizing, Conference Planning and Management, Western Economics, Finance Management, Principles of Marketing, and etc.
（2）Tourism Management (Sino-French model): This program is a cooperative project between Guangzhou University and the University of Angers of France. Students taking the Sino-French model are able to receive certificates conferred by Guangzhou University and the University of Angers.
This program is to cultivate internationally high-quality industry talents and academic reserve talents with good French and English proficiency, and Chinese and Western cultural experience, broad international vision, comprehensive professional ability and innovative spirit. Graduate are competent to work in Chinese and international tourism enterprises or institutions in different departments of management or to be involved in academic research.
Main courses: French Intensive Reading, French Grammar, French Audio-Visual Speaking, Introduction to Tourism, Foundation of Management, Introduction to Service and Hospitality Industry, Introduction to MICE, Travel Agency Management, Development of Tourism Resources, Tourism Destination Management, Cultural Heritage Tourism, Planning and Organizing Events, Sociological Research Methods, Food Theory and Practice, Wine theory and practice, and etc.
Curriculum of Graduate Programs
（1）Master of Tourism Management requires three-year study and confers certificate of master's degree in Management. It has five research areas: Tourism Development Planning and Management, Regional Tourism Culture, Tourism Enterprise Management, Modern Hotel Management, and Exhibition Management. Major courses are Advanced Management, Advanced Operational Research, Economic Study of Modern Tourism, Studies on Cultural Heritage and Sustainable Development of Tourism, and Studies on Tourism Planning and Development.
（2）Master of Tourism Administration (MTA) requires three-year study and offers part-time model for working postgraduate students. It has three research areas: Tourism Enterprise Management, Tourism Planning and Destination Management, and Exhibition and Events Management. Main courses include Economic analysis of Tourism Industry, Development and Management of Tourism Destination, Tourism Marketing, Tourism Planning and Strategy, Tourism Investment and Financial Management, Service Management, Tourism Information System, Tourism Consumer Behavior, Income Management, Strategic Management of Tourism Enterprise, Tourism Project Planning and Operation, Tourism Competitiveness Research, Cultural Tourism and Cultural Heritage Management, Planning and Management of Large-scale Events, Project Management, Business Negotiation and Cross-cultural Communication, and etc.
Chinese